Moleskine (2024)

Creativity is a holistic practice that requires a harmonious balance between mind and body. In her durational performance piece, interdisciplinary artist Doménica García contemplates the creative practice. Doménica rearranges a collection of 200 Moleskines throughout the flagship store as she explores the various ways her body can interact with them. The performance means to emphasize moments of play, inviting the viewer to think beyond the realm of possibility before returning to the creative process with pen and paper.

This durational performance was a collaboration between SoMad and Moleskine, aimed at activating the brand’s new flagship store at Moynihan Train Hall in New York City. The performance took place on January 12, 2024.